Economic Sustainability Panel Offered at SCA Expo Boston

April 17, 2019
A few days ago a panel, organized by Artisan Coffee Imports, took place at the Specialty Coffee Association (SCA) Expo in Boston titled, "East Africa Quality Innovation."

Panelists were (LtoR):

·       Sara Yirga, moderator and founder of YA Coffee Roasters in Ethiopia

·       Rachel Samuel-Overton, Co-founder Gesha Village, Ethiopia (private estate)

·       Lauren Rosenberg, Managing Director, Long Miles Coffee, Burundi (private)

·       Ruth Ann Church, President of Artisan Coffee Imports, representing Kopakama coop, Rwanda

The combined insights from these speakers offered the audience an opportunity to hear how three East African organizations from three different countries -- Ethiopia, Burundi and Rwanda -- are tackling the complex contexts in which they work. They shared their stories of how they offer brilliant tasting, fruity East African coffee, with narratives that are genuine.

The panelists focused primarily on marketing, and how marketing green coffee as a producing organization requires also attention to price paid to suppliers (either farmers, workers or both) and quality control mechanisms, to control the quality of incoming coffee.

Gesha Village, the relatively new estate established in 2011 in Bench Maji zone, Ethiopia, shared an inspiring video that advertises their annual auction. The estate earns 15% of revenue from sales of the 6% of coffee sold during the auction. Prices can go as high as $100/lb green.

Long Miles Coffee, founded in 2013, offered the perspective of a private organization, working in a complicated and ever-changing regulatory context. Their mission is to uplift farmers and to do this, they find they must continuously find ways to work closer with the farmers, 12 months per year. Ms. Rosenberg also highlighted the visibility they give the story of the farmers through their Instagram posts and other media easily accessible to roaster- customers.

Kopakama, a cooperative started in 1998, represented the oldest organization and farmer-owned-and-controlled business model. Kopakama holds a triple certification (Fair Trade, Rainforest Alliance, Organic) and most notably pursues "Lean at Origin" processes. This management philosophy is well-known in other industries, but is new to coffee. With it, Kopakama is moving towards more efficiency, in order to allow its employees to focus on growth, not every-day fire-fighting.

Ejo Heza Women Dancing During Field School

June 29, 2018
During my field visit yesterday to Sure, where the Ejo Heza women were preparing the land for the next season, they gathered at the end for a short field school lesson on pruning. Agronomist Justin gave a short talk, demonstrating proper pruning technique, then asked Ruth Ann to stand and share some comments. She briefly shared her appreciation for all their work, and announced the number of bags Artisan would be purchasing in the coming year. The women, all 40 - 50 of them, reciprocated with a chant, expressing their dignity and purpose as a group of female coffee farmers. Then they celebrated with several dances and songs! It was loud, joyous and beautiful!

 CLICK HERE to hear the women's mantra (or click photo below).

CLICK HERE for the very short video (technical difficulties) or click one of the photos below.

Roaster of the week: Blueprint - Telescopes and Microscopes

Blueprint team meeting - front of store!

Blueprint Logo

In 2013 four co-workers at a different St. Louis coffee roaster, left and founded a new coffee roasting company with a new vision: Blueprint Coffee. The tag line, "beauty in precision" speaks to the passion the owners have for "honing every aspect of the coffee producing, importing, roasting and brewing process," states Andrew Timko, one of the five total owners today. His "co-members" as they call themselves, are Mazi Razani, Kevin Reddy, Mike Marquard, and Brian Levine.

Blueprint's overall Green Buying Partnership Vision is to promote shared risk and improved data sharing between the producers and Blueprint Coffee, creating a kind of "telescope" from the cafe counter in St. Louis, Missouri, to six inches into the soil of every farm growing their coffee! It's not every day that you meet people who are so into coffee, that soil is as interesting as outer space! But that is the case with Timko, Razani, Reddy and Marquard. And it actually makes a lot of sense when you hear someone like Timko explain it. "Coffee quality doesn't start with the bean, it starts with the soil the coffee plant is growing in."

Timko describes his vision of having digital tools that allow him as a roaster in St. Louis, to get regular readings on soil moisture and soil micro-organism counts on the farms that grow the coffee they buy half a globe away - year 'round. They may be a few years away from that being a reality, but they are definitely working towards it step by step.

The focus on brewed cup quality and a chill space to relax and enjoy coffee is equally strong. They've won awards from Good Food Awards for one of their single-origin coffees and from Architectural Digest for their space.

Blueprint's search for authenticity in everything they do is literally what led them to Artisan Coffee as their importer for Rwandan coffee. Timko was trying to understand the history of specialty coffee in Rwanda and stumbled onto the story of the PEARL project, which launched Rwanda's rise in the coffee world in 2003. This led him to Michigan State University websites, which eventually led him to get in touch with Ruth Ann Church, who was studying under the director of the PEARL project (Dan Clay) recently. Her "student profile" mentioned she is a coffee importer.

So five years after the fabled start of Blueprint, amazing projects are gearing up. One involves a microscope. It seems a microscope would be more beneficial than a telescope for the women of Ejo Heza, the sub-group at Kopakama cooperative that grows the coffee Blueprint buys. Watch this space, as the concept of a great cup of coffee may include helping coffee farmers monitor their soil with microscopes!

Producer Concerns Addressed at Upcoming Farm Profitability Panel

Specialty Coffee Association's Expo in Seattle is just around the corner, Apr. 19 - 22. It's touted as the largest annual global meeting of the specialty coffee industry. Come join this amazing convention of producers and buyers from all over the world!

Part of the draw is the high-caliber learning opportunities attendees have. Among the 30 lectures over three days, Artisan Coffee Imports will be proud to represent Michigan State University and the Feed the Future Africa Great Lakes Coffee Support Program on one of the them addressing farm profitability from a global research perspective:

"Farm Profitability: Impact of Best Practices." Friday, Apr. 20, 9:00 - 10:15am (PST), TCC Tahoma 5, Washington State Convention Center in Seattle

Come to this lecture to gain insights on a topic near and dear to producers hearts -- does it pay-off to invest time and money in best practices (e.g. pruning, renovation, mulching, careful weeding, applying fertilizers and pesticides)? Will the farmer make more money? This is often an underlying assumption in farm-related projects large (e.g. World Coffee Research, Starbucks) and small (a small roaster trying to help their direct trade partner).

So "come on down" to hear what the recent research on this topic says. Yes, you got it right. We will be sharing and discussing facts and data -- because in coffee, we value facts and research!

This global panel brings together a moderator and presenters from five corners of the world:

Paulo van der Ven, Managing Director, RD2, based in Saint Mathieu de Tréviers, France

Mark Lundy, Senior Researcher, Centro Internacional de Agricultura Tropical, CIAT, based in Cali, Colombia

Paul Stewart, Global Coffee Director at TechnoServe, based in Addis Ababa, Ethiopia,

Ruth Ann Church, President, Artisan Coffee Imports, Ruth Ann worked in Rwanda from 2015 - 2016, and now resides in Ann Arbor, Michigan.

Our moderator is Kraig Kraft, Agroecologist at Catholic Relief Services, based in Managua, Nicaragua

Farmer Field School in Rwanda

Learning best practices

Producers in Burundi participating in course to improve quality.

Applying fertilizer in Rwanda