|Blueprint team meeting - front of store!|
Blueprint's overall Green Buying Partnership Vision is to promote shared risk and improved data sharing between the producers and Blueprint Coffee, creating a kind of "telescope" from the cafe counter in St. Louis, Missouri, to six inches into the soil of every farm growing their coffee! It's not every day that you meet people who are so into coffee, that soil is as interesting as outer space! But that is the case with Timko, Razani, Reddy and Marquard. And it actually makes a lot of sense when you hear someone like Timko explain it. "Coffee quality doesn't start with the bean, it starts with the soil the coffee plant is growing in."
Timko describes his vision of having digital tools that allow him as a roaster in St. Louis, to get regular readings on soil moisture and soil micro-organism counts on the farms that grow the coffee they buy half a globe away - year 'round. They may be a few years away from that being a reality, but they are definitely working towards it step by step.
The focus on brewed cup quality and a chill space to relax and enjoy coffee is equally strong. They've won awards from Good Food Awards for one of their single-origin coffees and from Architectural Digest for their space.
Blueprint's search for authenticity in everything they do is literally what led them to Artisan Coffee as their importer for Rwandan coffee. Timko was trying to understand the history of specialty coffee in Rwanda and stumbled onto the story of the PEARL project, which launched Rwanda's rise in the coffee world in 2003. This led him to Michigan State University websites, which eventually led him to get in touch with Ruth Ann Church, who was studying under the director of the PEARL project (Dan Clay) recently. Her "student profile" mentioned she is a coffee importer.
So five years after the fabled start of Blueprint, amazing projects are gearing up. One involves a microscope. It seems a microscope would be more beneficial than a telescope for the women of Ejo Heza, the sub-group at Kopakama cooperative that grows the coffee Blueprint buys. Watch this space, as the concept of a great cup of coffee may include helping coffee farmers monitor their soil with microscopes!