We're excited to announce a new "leaf and bean" logo for Artisan Coffee Imports! After 16 years, we are retiring our original logo with the coffee beans inside a square or rectangle. We are keeping the script font for the word "Artisan." Script being a font that we feel evokes an artist's signature.
Here is the new logo:
Our new logo has the following elements we think you might enjoy noticing:
The bean at the starting end of the capital A (first letter) brings coffee into our name more fully.
The leaves and beans graphic (beneath the word Artisan) represent the farmer (leaves) to roaster (beans) bridge or connection that Artisan is constantly seeking to achieve. Artisan farmers need Artisan roasters and vice versa.
For the graphic artists amont us, this is the logo statement:
- The logo has been refreshed by distilling the detailed elements to their core essence, focusing on simplicity and clarity. By stripping away complexity, the new logo maintains the brand's sophistication and elegance, but is now a more impactful mark that, because of it's simplicity, will be well remembered and resonate with the audience.
Our new logo is thanks to the brand builders at Monte Consulting in Houghton, Michigan.
