Thursday, December 15, 2011

Aida Batlle story in The New Yorker

It's always great when the pioneers of truly specialty coffee are recognized in mainstream media. Such is the case with the article in November 2011's The New Yorker, "Letter from El Salvador: Sacred Grounds -- Aida Batlle and the new coffee evangelists." The journalist, Kelefa Sanneh, was on-site in El Salvador at Aida's beautiful and captivating farms. She writes with touching vignette's about Aida's career and the challenges she faces as a coffee farmer. The article highlights well the many challenges any professional in specialty coffee has come across at some time. This makes it a delight to read.

But you'll need some time -- and a good cup of (decaf) coffee. (The story is captivating enough to not need the caffeine.) But it's 10 pages of New Yorker fine print!

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