Today was "day 1" of a three-day exploration of specialty coffee culture of greater metro-Los Angeles. I'm looking forward to this opportunity to taste and see if they still are the "hottest coffee city" on the Left Coast.
I spent most of the day on Abbot Kinney road in Venice, drawn there by the pop-up by Swiss Water that is there for this week! The storefront is nestled between the street's top restaurants (Gjelina), Intelligentsia and across the street is a Warby Parker store and a boutique sock shop, (boutique socks?!) As I walked up a friendly barista was serving up cold-brew Colombian (without caffeine) with creamy nitro foam from a pull handle that looks like a beer tap. OK - I've lived in Rwanda the last year so I'm not embarrassed to admit this was my first "cold brew on tap." Delicious! I definitely see how this type of drink will take-off in places where non-alcoholic beverages are preferred, but the cool factor must not be lost. A hot coffee would simply not be the right vibe in social, evening settings, but this would!
|Enjoying LA: Mike Strumpf (R), buyer for Swiss Water and Brian Speckman from InterAmerican.|
|SO EXCITED to have a double shot decaf KENYAN! My favorite...|
There was a good buzz throughout the morning and late afternoon when I was there. I even conducted a consumer intercept survey with one customer. He's a 'born in the 60s' LA resident who has a routine of coming down Abbot Kinney with his wife to get a gourmet take-away snack and then a coffee at Intelligentsia. He's "self-employed" in the health care field and regularly drinks decaffeinated coffee, typically as a pour-over. He never brews his coffee at home, which isn't surprising since he falls on the 'low consumption' side, drinking an average of 1 cup a day. He doesn't look for certifications or any special roast degree, nor any particular story about origin. He just likes a great cup of coffee, and he pays $4-5 per cup.
Stay tuned for more adventures in "the hottest coffee city" on this blog...