Wednesday, March 7, 2018

Roaster of the Week: Peet's Celebrates Women in Coffee

Mar. 7, 2018
Our roaster of the week this week is Peet's Coffee!

Some call him the "godfather" of specialty coffee - Alfred Peet certainly holds a very special place in the history of coffee. He founded Peet's Coffee in 1966 in Berkely, CA.

Today, Peet's is ahead of the rest with a massive Celebrate Women in Coffee promotion of the United Nation's International Women's Day 2018 on March 8, 2018.  Peet's is offering a Sisterhood Flight Collection of three types of roasted beans from three countries: Rwanda, Colombia and Nicaragua. Their website lists the locations across seven states and Washington D.C. where the special collection of coffee can be purchased, and they give a step-by-step recommendation of how to throw a tasting party with your sisters!

There is another part of this promotion that we at Artisan Coffee love even more than all that goodness - Peet's has named the International Womens Coffee Alliance (IWCA) and their Research Alliance as the beneficiary to receive 10% of all proceeds! Well done, Peet's. The Research Alliance is a volunteer group that brings together researchers who accelerate credible research results on gender issues in coffee that are otherwise side-tracked or ignored. So please, dear blog readers, go out and buy some! If it's not possible in your area, keep reading... there's another great option to support female coffee producers!
Women of the Rwanda Ejo Heza coop holding coffee cherry.
To their credit, Peet's is supporting women in coffee in ways that are less well advertised, too. We hope it is "cool" on this special International Women's Day to share that the buying team at Peet's chose Rwanda Ejo Heza women-grown coffee to go into their great-tasting "Uzuri Blend." Uzuri means "beauty" in Swahili. The Uzuri has a long-standing tradition in the company, as it represents many projects supporting coffee producers that Peet's has supported in East Africa for years. Starting this year, the blend includes the hard-won and delicious results of the Ejo-Heza sub-cooperative, which Artisan Coffee Imports was able to offer Peet's.

A Visit to Peet's HQ

Artisan's president, Ruth Ann Church, was able to visit the Emeryville headquarters of Peet's and witness first-hand how the "Berkley-esque", mid-60s roots of the company still permeate the offices, mixing well with modern renovations and updates. They're waving the flag of diversity in many ways, incorporating a love of Americana by naming the open-conferences areas with names of famous regions and labeling the rows of office cubes with well-known streets in San Francisco, like Vine, Fourth and Solano. I was impressed with their large, newly-opened demonstration cafe, fully equipped and ready to help customers immerse into the Peet's Coffee experience!

Map of the Bay Area in the lobby. (Not Europe!) Sean Coutts, Green Coffee Buyer, shows Peet's location.

Ruth Ann in the customer experience area.
Passageway painted to feel like a coffee farm.

Diversity always.

Sign posts in "cube city" keep the culture fun and help you find your co-worker!
Next visit, Ruth Ann hopes to tour the roasting facility. It is a completely separate building!

Tuesday, February 27, 2018

Roaster of the Week: Ritual Coffee in San Francisco, CA

Feb. 28, 2018
We're celebrating our customers at Artisan Coffee Imports and this week we'd like to give a high-fiveRitual Coffee Roasters in San Francisco, CA. Ritual is another female-owned roaster-retailer (see our blog about Espresso Elevado last week) with 6 or 7 retail locations now, and a thriving wholesale business. Ritual was founded in 2005 by Eileen Hassi, and began with their Valencia street location in the famous Mission district.
Aaron Van Der Groen, Ritual Green Buyer

Today the roastery is at 1050 Howard St. Ruth Ann had the opportunity to visit back in November 2017 and delight in the sights and sounds. The high-ceiling roasting-packaging area is flooded with light from an open bay door, and circled by a mezzanine walkway around the perimeter. A custom-made cupping table complements a library-card drawer set re-purposed to neatly store samples of coffee.

One notices a number of employee-friendly aspects about the location also. First, everyone seems pleasant and friendly. Convenient bike racks just inside the door welcome the bicycle commuters. There is an employee coffee pot next to some delicious looking crumbs remaining from a treat that was available to workers earlier. Around 2pm, I catch a glimpse of the "community coffee break" where everyone gets to relax for a few minutes in the lounge area with sofas and over-stuffed chairs.

Aaron Van Der Groen, Ritual's green coffee buyer, gave me the million dollar tour of the roasting area, green storage area and packaging line. We cupped on the cool cupping table, and peeked in at the room with a least a dozen chrome-plated high-end brewing devices. Next we headed to the up-and-coming Bayview area and enjoyed expertly brewed coffee while sitting on heated seats in the outdoor courtyard of the Flora Grubb nursery. We were surrounded by giant ceramic planters and an amazing variety of succulents (cactus).

Altogether, the team at Ritual is at the top of the game of "crafting the very best cup of coffee available anywhere" (Ritual's motto). I will vouch for that, and their delicious assortment of coffees available, including KOPKAMA's Nyagatari from the Lake Kivu area of Rwanda!

Enter the roastery.
Custom cupping table.
Packaging line.

Employee coffee break.

Bayview location is inside Flora Grubb.

Ruth Ann, Artisan's President, admires the sample roaster.

Tuesday, February 20, 2018

Women-owned Coffee Supply Chain Continues

Feb. 19, 2018
Second year in-a-row, micro-roaster Espresso Elevado of Plymouth, Michigan offers single-origin Rwanda Ejo Heza beans, roasted to perfection! In last year's post, click here, business owner and trainer Teresa Pilarz shared roasting notes for the Ejo Heza.

This year the package sports a new label showing not only two officers of the Rwandan Ejo Heza sub-cooperative, Olive and Therese UWIMANA, but also Ruth Ann Church, the owner of the importing business, Artisan Coffee Imports.
As with other female-owned businesses, the focus at Espresso Elevado is on quality, customer service and meeting their mission "to craft and share coffee in a way that elevates the entire coffee experience.We strive to be Connected, Artistic, Unconventional, Sustainable, and Elevated." You may or may not notice the business and some of its products, like the Rwanda Ejo Heza, have a gender-balanced story to tell. In this case, it's the entire supply chain! It's just another reason, on top of many, to love your cup of coffee!

Sunday, February 4, 2018

Ethiopia Coffee Linkages Tour - Forest Coffee at METAD Hambela Estate

Feb. 1-3, 2018 we completed a three day trek, including 24 hours riding in two jeeps, seven people, from Addis Ababa to a remote area of Oromia called Guji and back. We would travel most of the time through the region called "Southern Nations, Nationalities, and Peoples" but the destination, METAD Hambela Estate, is technically in the Oromia region, and the Guji zone. The bottom line, it was far away from the capital on relatively flat and straight, but very bumpy, unpaved roads.

Riding in jeeps with skilled drivers is honestly not too bad. Ruth Ann was so grateful to not be doing the driving as would normally be the case in Rwanda. The hours were just long, but so worth it! METAD estate is a shang-ri-la of a coffee estate, with relatively new (4 year old) healthy coffee shrubs, growing under a cathedral-like canopy of old growth forest. The farm is at 2,200m. The operation also buys 2,500,000 Kg of cherry annually from neighboring farmers in a what they call an "outgrowers" program. They have three washing stations. We visited the one at Hambela, which is a Penagos UCBE 5000 with two depulpers and a demucilager, capable of processing 5 MT cherry/hour.

We arrived at just the right moment to watch workers loading bags of washed parchment into trucks to be taken to the ECX in Addis. We also were impressed by the 250 drying tables, most of which were laden with dark, red delicious looking cherry, and workers were carefully turning them in the sun. Apparently METAD had the machinery to mill natural coffee on premisis, but we didn't see it.

The estate has 400,000 of its own trees on 200 hectares. As we walked through the forest, each "block" was neatly labeled with details like the variety and the planting date. They have produced a "small" crop and Dilnesa Ayalneh, the operations manager, is looking forward to the first main crop in 2018. The tree nursery is equally impressive, stretching as far as the eye can see with 300,000 seedlings. The varieties grown there are 7140, 74148, 74110, 74112, and 75227. We learned that the first two digits indicate the year the variety was introduced. So obviously the 70's were a "boom time" for Ethiopian coffee breeders.

Our 3.5 hour stay (yes - 24 hours of driving for a 3.5 hour visit) included a lovely simple lunch in one of the charming traditional huts the estate has built to house and host visitors. They were even kind enough to turn on the generator so that cell phones and cameras could be re-charged. And, of course, the meal ended with traditional Ethiopian coffee served in the small, bowl-like cups.

The Oromo people, the managers and the workers, seem kind and quiet in demeanor. We learned that Dilnesa has a substantial background in coffee, having worked in Jimma before being hired by the founders of METAD. He seemed almost oblivious to many things that were impressive innovations and "smart" coffee processing to Ruth Ann's eyes. He has obviously adopted a strong continuous improvement attitude, constantly striving for quality.

Innovations and Best Practices
Quality Control
·         Takarik – is one of 5 QC managers at reception. ‘Quality Control’ is their title (as opposed to other CWSs that call them ‘reception staff’) and that in and of itself is significant. On ‘busy days’, all 5 will be present to control quality on in-coming cherry.
·         Farmers must deliver before 6pm. The processing starts at 6 and sometimes continues through midnight. They are strict about not accepting further deliveries after 6pm.

Community Farmer program – also called “out-grower” program:
·         Cherry last year purchased from farmers: 2,500,000 kg cherry
·         Farmers are required to sort on raised tables before weighing cherry. Farmers must take home the bad cherry sorted out.  METAD does not buy it.
·         Cherry is paid in CASH at the weigh station
·         Not clear if collection sites are used or whether all farmers deliver directly to the washing stations.

Pricing in 3 parts
  • Farmers are paid a high price to deliver quality, 18-20 Birr / kg cherry, when 11 bir is the national floor price.
  • If the farmer also delivers high volume, 1000 kg +, they receive 50 cent (.5 Bir) more per KG.
  • Management of METAD decides, after green coffee is sold, an amount to be paid as second payment to farmers. “Out-grower” farmers received 2 bir second payment last year in July – August time frame.
Sun- Drying Tables:
·         250 drying tables, each is 25m x 1.8m and holds 800 kg wet cherry.
·         Innovative wood stands at the end of each drying table to hold the yellow plastic sheets (when not in use).
·         Strings are attached about every 1 meter on the tables which are pulled taut across to hold the plastic sheet above the cherry.
·         Bamboo instead of metal mesh (what is maintenance cost, $ and labor?) Tables with metal screens receive the freshly wet, depulped beans.
·         Numbered tables, blocks have signs

More photos from METAD, Hambela Estate:

Forest coffee.

Dilnesar with our traveling team (l to r: Ruth, Alex, Aaron, Alice).
Kickapoo Kirete coffee - comes back home! (Dilnesar and Alex)
Nursery under shade with 300,000 seedlings.

Drying natural coffee.

Dried cherry, bagged and waiting in the warehouse for de-pulping.
METAD has two products - natural (left) and fully-washed (right).
Truck loaded - going to ECX in Addis.
Loading the truck for Addis with bags of fully-washed parchment.
Photos from the journey (sometimes it's not about the destination):
Getting there.

Make a new friend. (Etsehiywot and Alice.)

Eat local food.

Delicious hot chai served road-side.

Our 2 vehicles and the buses were often the only ones on these roads.

Kids being kids.

Wednesday, January 31, 2018

Kenya Coffee Linkages Tour with TradeHub Team - Focus on Nairobi

Judging Taste of Harvest competition coffees
In three short days, Jan. 29 - 31, 2018, the USAID Trade Hub/Africa Fine Coffee Association (AFCA) buyer trip to Kenya packed in amazing trade-linkage opportunities in coffee. We started with cupping through 18 Kenyan coffees at the Nairobi Coffee Directorate, the coffees were the finalists in the Taste of Harvest competition held annually by AFCA in seven countries (Kenya, Ethiopia, Tanzania, Uganda, Rwanda, DRC and Zambia). The finalists from Kenya will go on to compete in the international Taste of Harvest competition in Kampala, Uganda, 14 - 16 February.
One of the highlights of the half-day we spent at the Directorate was the visit we had from Benson Apuoyo, Interim Manger, Market Research & Product Development and David Kandagar, a senior officer of the Technical and Advisory Services of the Kenyan government's Agriculture and Food Authority. It was exciting to hear Mr. Apuoyo describe the success Kenya had as the portrait country of the Special Coffee Association Expo show in Seattle in 2017. I appreciated so much when Mr. Kandagar described their goal to double Kenya's Arabica production in the near term.

Our team of four American cuppers from Michigan (this blog author, Ruth Ann Church), Wisconsin (Alex Stoffregen), Texas (Aaron Brown), and California (Alice Hineline), were like the back-up team to the professional Kenyan team of 5 cuppers led by Regina Mwangi. I had arrived one day late, which meant my colleagues had already cupped 32 coffees the day before, and we were down to the 18 best. The rounds of 5 cups per coffee narrowed from these 18 to 12, and we gave each coffee a score on the SCAA 100 point scale. Then we cupped 2 cups of a unique natural, sun-dried coffee from producer, Simon Kaniaru Gakinya of Mount Kenya Specialty Tea & Coffee. We enjoyed meeting him and learning about the innovations he is pursuing at his farm. All together, we cupped 160 cups of Kenyan coffee ((18+12+2)*5 cups ea. =160 cups)!

Led by our able guide, Wambui Waiganjo, AFCA's Chapter Coordinator in Kenya, our team also visited logistics company Bollore, meeting the head of freight and forwarding and the operations manager for coffee. We met with the USAID-Trade Hub staff at their offices in the Westlands, and also Thika Coffee Mills management team, including the chairman, Pius Ngugi and Benard Sitati, the General Manager. The "finale" of our days in Kenya was the Nairobi Coffee Exchange, where we observed coffee trading in action and the CEO, Daniel Mbithi, gave us a behind-the-scenes tour of the amazing samples room. Probably 1000 bags of coffee samples were neatly lining long tables set in rows, running the entire length of the room which was probably 50m long! Mr. Mbithi described how the labels on the samples have a code that critically links them to listings in the catalogue that is created for each week's coffee auction. It is an intricate and well-thought-out system. We came away admiring how Kenya has built a process that achieves price discovery in a consistent, fair and market-oriented manner.

Other linkages that were made by our team came from the individual backgrounds and networks of the team members themselves. Aaron from Texas linked us up with Nairobi friends at a restaurant one evening. This enabled a small coffee producer Ruth Ann knew from the Meru district to join the group, creating an exchange of insights on coffee production on the Kenya side, and logistics and sales realities on the US side. At the Nairobi Coffee Exchange Alex introduced us to a long-time trading veteran who has served her company well in Nairobi.

I will never forget these experiences. I plan to use them to re-ignite excitement about Kenyan coffee among my roaster customers. I expect to be following up with my new network of contacts in Nairobi soon. So rich, So Kenyan!